MARKETING

OPTIMIZE THE MARKETING STRATEGY

Ogentechs ElasticityProfile® reveals precisely which price level generates the largest sales for the lowest price. 

Business insights are of great valuable for the marketing strategy as is allows a highly profitable promotion planning.

Our price cluster technology calculates the elasticity of the price and provides valuable details about each item.

OVERVIEW CURRENT TRENDS

Our Power BI report allows an improved situation assessment as it provides managers with a product performance and an user-activity overview. Resulting in full control over items, item groups, planner’s productivity or special price deals with suppliers. Deviations of item performances regarding location, time and price elasticity can be easily reviewed at one glance. A detailed business overview enables swift adjustments and improves the control over each measurable aspects of the whole Demand Planning process. 

The BI insights can furthermore support the relationships with suppliers as they initialize better negotiating terms regarding long-term contracts.

MANAGEMENT
SUPPLY CHAIN

INCREASE PLANNERS PRODUCTIVITY

 

The BI report submits an Ideal inventory maintenance level, resulting in significantly fewer stock outs and accordingly a reduced penalty rate of lost sales. Further, the Inventory Carrying Cost (ICC) can be greatly lowered, as the BI report recommendations prevent overstocking.

Ogentechs user-friendly one screen BI report contains customer specific information and exception alerts which are tailored to the client's demands and ensure the utmost effectiveness. 

All items are classified to assorted to reveal which items require human attention. Thanks to the dependable forecast quality of ForecastPlanner, planners are relieved to focus on important concerns such as items that have been identified by the system as exceptional.

BUSINESS INTELLIGENCE

ForecastPlanner™ 

Valuable BI insights will take your business to the next level and allow you to concentrate on the crucial aspects. Plan effective promotions, attain full control over all significant business operations and enhance the planner's productivity by facilitating their work with customized, user-friendly BI reports.

 MAXIMIZE 
THE EFFICIENCY
OF YOUR 
PROMOTIONS WITH OUR INNOVATIVE PROMOTION- TOOLBOX

 

ACCURATE AND EFFICIENT
FORECASTING IS
THE KEY TO
COMPETITIVENESS
AND A PRIMARY
METRIC FOR THE ORGANIZATION'S HEALTH & 
WEALTH

BI Reports, Analysis and Detection

 The BI system is part of the ForecastPlanner™ offering. We use the Azure cloud-based Power BI system by Microsoft which is fast, flexible, and always available. All reports are also available via Excel PowerPivot if required. The reports are both operational for planners and analysis reports for managers.